I can’t think of any possible contenders at the moment, so we’ll let Lapo Elkann take the title (for now). These photos were part of an editorial in the June issue of Vogue. Elkann had most of his wardrobe shipped to Brazil for the shoot and he styled himself. Why can’t more men be this bold when it comes to their taste in fashion. Color=amazingness.

While we’re at it…we should talk shades. Elkann launched his Italia Independent line of sunglasses this week…Barney’s is carrying them…the $1325 carbon fiber ones are already sold out (only 1000 were made)…they do have less expensive $395 acetate versions available. Also, there was mention in DWR of his company acquiring a “historic italian brand” which will be announced next month…hmmm any guesses as to which one??
Also in DWR…the top ten men’s luxury brands:
1. Brioni
2. Armani
3. Ermenegildo Zegna
4. Ferragamo
5. Canali
6. Dolce & Gabbana
7. Prada
8. Tom Ford (wow…already making the list!!)
9. Versace
10. Burberry